Session 7 consisted on working on
feedback given towards us from the rough edit. This included lip syncing, band
shots, special effects, transitions and removal of live footage. We knew this
was going to be a long session to get through all of us so we dedicated a day
to get this complete.
We first started this by doing the easiest thing first and that was removing the live footage. This was done because of copyright issues with the filming company recording the concert. I didn't have any rights to use it for entertainment purposes therefore I wouldn't have been able to use it. One it was removed we replaced this section with new clips involving myself lip syncing the part which was originally the live footage of the crowd singing it. The clip was trimmed down to the required length to get the sector required using the cut tool.
Afterwards, we focused on lip syncing. This was done by adding in the new clips of lip syncing sections to the parts we that did not fit in time to the singing. We discovered at the start that we could use the same clips but we placed them in time as it was a few milliseconds out of time. But in the second part of the music video we established new shots of lip syncing to improve the errors made from the rough edit. This included some band shots of me singing with the band around me in a mid-long shot with a brick wall back drop to add empathises the urban qualities and convention.
Once completed we moved onto adding more band shots. This included more shots of Jack on the guitar and all the band members in shots. We decided after looking over Goodwin's theory to include more shots of the Band messing about to help implement to the audience what type of people we are. Messing about helps display conventions of a typical Britpop band. These shots were ultimately added to help display conventions more clearly to the audience making sure it suited the genre more.
Finally, we added special effects. We first started this by adding colour isolation to the intro. This effect was done as it has been used in the original Wonderwall Video itself and we decided to include it. This was done to help portray similarities. We highlighted items to exaggerate conventions i.e. my blue Adidas jacket and the guitar. We also included split screens to. This is also because it was used in Wonderwall. We did this too to help exaggerate conventions with them being displayed multiple times. Once this was complete transitions of flashes and fades were added as these were typical conventions included in most Britpop videos. This effect also helped highlight the mood of the song as well as make shot continuity flow smoother.
In this final session of editing we worked upon weaknesses we found from audience feedback and focus groups. I worked mostly on this editing session adding in the shots and syncing them in as well as the special effects part as i knew how to do it. I was in control but both Jacks had their influence helping put forward their ideas and working on what was the best option on a particular shot, transition and special effect.
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