A digipak is the layer around the
actual CD case that supplies information of the band, record company and song
names. The Britpop genre uses these but in particular styles.
During research and investigation in
to some Britpop digipaks I discovered the genre consists of the use of all the
band members being included in shot. In Oasis' definitely Maybe album and the
Verve's urban hymns the shots of the band suggest togetherness and a laddish
culture. Blur's album says this as well with an Andy Warhol iconic British
album cover of the band. The idea of this is to promote togetherness. Another
is to portray British qualities. This was done with the fashion used in the
albums above and in others albums too.
However, when researching into this I
discovered that Britpop groups such as The Stone roses, Oasis and more recently
Liam Gallagher have re-released albums of the past on Vinyl. This was done to
connect with the audience during the Brtipop genre as they used this when they
were younger This created nostalgia for the original Hollywood demographic
audience that went mad for it making them relive their younger years.
To summaries this post has helped me gain an idea of what i need to do to match the genres needs to reach the audience. From album covers of the bands togetherness to show British qualities suing fashion and location. Also, the methods of distribution helping create more sales with CD and streaming reaching the current Hollywood demographic. However, using vinyl would reach the 90's youth and help them remember how they consumed their music product creating a sense nostalgia for them. I will take this on board and into consideration of what the target audience would want when progressing into the final digipak template.
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