Conventions of a Britpop Magazine Advert

Conventions of a Britpop Magazine Advert:

Again there is a togetherness with the band with all of them being on display on the image. All information I researched is on their normally. This infers to me there is a lot of synergy between the music video and ancillary tasks as band shots are key in all areas. Logos are a key thing which has occurred on both ancillary tasks, digipak and magazine advert. I will go on to create my own logo making it iconic and matching g conventions again. This again implies synergy. It also has all institutional information which I found which was; Album name, Artist name, release date, image and occasionally reviews.

This research I conducted is to help me recreate the Britpop genre and to have an influence on my advert. By including the institutional information and band togetherness synergy from across all media platforms, it should have a place within the genre. 

What is on a typical magazine advert?

What is on a typical magazine advert?

On a typical album advertisement within magazines consist of an image of the artist, artist's name, album names advertised, release date as well as the occasional reviews from well-known music critics in the magazine industry. This information is then digested by the audience reading it and having an effect on them to know whose album it is and when it is coming out. 

I will take this research on board to create an idea of what to include in the advert. It isn't common reviews are on magazine adverts but I will be using it due to it having an effect on the target audience listening to mainstream thoughts which would help push sales up. Basically, I will include all the information I have discovered, as it is on most adverts I have researched.

Conventions of a Britpop Digipak

Conventions of a Britpop Digipak:

A digipak is the layer around the actual CD case that supplies information of the band, record company and song names. The Britpop genre uses these but in particular styles. 

During research and investigation in to some Britpop digipaks I discovered the genre consists of the use of all the band members being included in shot. In Oasis' definitely Maybe album and the Verve's urban hymns the shots of the band suggest togetherness and a laddish culture. Blur's album says this as well with an Andy Warhol iconic British album cover of the band. The idea of this is to promote togetherness. Another is to portray British qualities. This was done with the fashion used in the albums above and in others albums too.

However, when researching into this I discovered that Britpop groups such as The Stone roses, Oasis and more recently Liam Gallagher have re-released albums of the past on Vinyl. This was done to connect with the audience during the Brtipop genre as they used this when they were younger This created nostalgia for the original Hollywood demographic audience that went mad for it making them relive their younger years. 

To summaries this post has helped me gain an idea of what i need to do to match the genres needs to reach the audience. From album covers of the bands togetherness to show British qualities suing fashion and location. Also, the methods of distribution helping create more sales with CD and streaming reaching the current Hollywood demographic. However, using vinyl would reach the 90's youth and help them remember how they consumed their music product creating a sense nostalgia for them. I will take this on board and into consideration of what the target audience would want when progressing into the final digipak template. 

What is on a typical digipack?

What is on a typical digipack?

On the front cover of all albums a main image is displayed on the front cover matching the genres conventions. Another feature is the album name as well as the performer or performers. In this case it would be (What's the story) Morning glory? and Oasis. Sometimes the performers name is displayed as a logo to create a franchise image just like Oasis have done.

On the back cover of the CD digipak it involves song names. This is so a song can be played specifically matched to a song number allowing the audience to have choice of what to listen to. Another feature is institutional information such as record label, photography etc. This done due to copyright and showing that the album has permission to content displayed and imputed onto the album. Another feature is a barcode in order to buy the album itself from stores. 

This is a spine above used on the fold of CD. This again consists of the Album name and performers name again. This is done on the CD but not on a Vinyl. As I decided to also to sell on Vinyl due to target audience being able to reach both mainstream current and mainstream Britpop era of the 90's I felt it would be a good idea to distribute both on CD and Vinyl to create nostalgia.

The purpose of this post was to gain an idea of what I need to to include on my digipak template to make it look realistic as if it was a real album being sold in a shop. This information is key in order to make it perfection. 

Digipak and VinylLayout

Digipak Layout:

This is the layout of the digipak i will be using for the final layout for my album. I have labelled different sections of this digipak template so in the future i can place images and institutional information into the correct places. 

This template below will also help me create my vinyl cover too using just the front and back cover of the CD.

In summary this template will help me in the future places images and information in the correct place. Once i have researched information to make it look professional and match conventions this template will come in handy to make it look the best it can.

Final Music Video Edit

Final Music Video Edit:

Editing Log - Session 7

Editing Log - Session 7:

Session 7 consisted on working on feedback given towards us from the rough edit. This included lip syncing, band shots, special effects, transitions and removal of live footage. We knew this was going to be a long session to get through all of us so we dedicated a day to get this complete.

We first started this by doing the easiest thing first and that was removing the live footage. This was done because of copyright issues with the filming company recording the concert. I didn't have any rights to use it for entertainment purposes therefore I wouldn't have been able to use it. One it was removed we replaced this section with new clips involving myself lip syncing the part which was originally the live footage of the crowd singing it. The clip was trimmed down to the required length to get the sector required using the cut tool.

Afterwards, we focused on lip syncing. This was done by adding in the new clips of lip syncing sections to the parts we that did not fit in time to the singing. We discovered at the start that we could use the same clips but we placed them in time as it was a few milliseconds out of time. But in the second part of the music video we established new shots of lip syncing to improve the errors made from the rough edit. This included some band shots of me singing with the band around me in a mid-long shot with a brick wall back drop to add empathises the urban qualities and convention.

Once completed we moved onto adding more band shots. This included more shots of Jack on the guitar and all the band members in shots. We decided after looking over Goodwin's theory to include more shots of the Band messing about to help implement to the audience what type of people we are. Messing about helps display conventions of a typical Britpop band. These shots were ultimately added to help display conventions more clearly to the audience making sure it suited the genre more.

Finally, we added special effects. We first started this by adding colour isolation to the intro. This effect was done as it has been used in the original Wonderwall Video itself and we decided to include it. This was done to help portray similarities. We highlighted items to exaggerate conventions i.e. my blue Adidas jacket and the guitar. We also included split screens to. This is also because it was used in Wonderwall. We did this too to help exaggerate conventions with them being displayed multiple times. Once this was complete transitions of flashes and fades were added as these were typical conventions included in most Britpop videos. This effect also helped highlight the mood of the song as well as make shot continuity flow smoother. 

In this final session of editing we worked upon weaknesses we found from audience feedback and focus groups. I worked mostly on this editing session adding in the shots and syncing them in as well as the special effects part as i knew how to do it. I was in control but both Jacks had their influence helping put forward their ideas and working on what was the best option on a particular shot, transition and special effect.