Editing Log - Session 3 - Improvements

Editing Log - Session 3 - Improvements:
Editing session 3 on ancillaries primarily consisted of working on improvements that I discovered from audience feedback from the Hollywood demographic. They said that fonts, vinyl shape and cd tray placement was to be worked upon.

I changed my font from Superclarendon to American Typewriter as it was plain and standard font which represents the Britpop genre. I also changed the shape of the vinyl cover to a more square shape rather than rectangular shape that was previously. This was done in order to make it look more realistic as if it was the actual product in real life in front of you. I also moved the dic tray from top left to the top middle of my digital so it would also be in the correct place as if it was a product sat directly in front of me. 


Overall, this post is to summarise the changes and reasons for the changes to my rough ancillary tasks in order to gain constructive criticism to gain maximum potential of the product. 

Audience Feedback

Audience Feedback:
I showed people of the Hollywood demographic my magazine advert, digipak and vinyl edits for Under The Radar. Everybody was impressed with the content of all of the institutional information included swell as the images chosen. They said it looked to industry standard and could fit in.

However, when I asked about what ic Ould improved I was told by the majority that the font didn't suit the genre. It was apparently not bland enough and standardised to the fonts used by the Britpop bands. So I will be looking to change this in order for it to look more like a Britpop piece.

Another thing mentioned, on the digital part, that the disc tray section was in the incorrect place. This means that I will also m one this from the top left too the top middle part of the digipak template. In the same area, the vinyl was told not to be an even square and look evenly distributed but more of a rectangle. I will change this by editing the size and shape of the front and back cover to make it look more professional.

The point of this post was to gain constructive criticism on my ancillary tasks in order to make improvements that would match my target audience. 

Rough Magazine Advert

Rough Magazine Advert: 

Editing Log - Session 2 - Magazine Advert

Rough Digipak and Vinyl:

Digipak:

Vinyl:

Editing Log - Session 1 - Digipak and Vinyl

Editing Log - Session 1 - Digipak and Vinyl:

During this session I decided on what pictures would be included on my digipak. I selected 6 photos to place upon the template which I thought were the most suitable and best photos to use.

I began by starting on the front cover. I began to create layers in order to edit my photos. After learning how to do colour isolation I started with that selecting the parts to stay in colour (me, Jack Davenport and Jack Rundle). Once I highlighted the parts using the quick selection tool I added a layer to change the background colour to black and white. I then decided to repeat this for my back cover and a fold in cover. I again used the quick selection tool highlighting around myself and adding a layer to change the background to Black and white. The other three photos I decided to use I changed it just into black and white. 

Once this was done, I added the institutional information. I began by adding the Logo onto the spine, front cover and back cover of my digipak. I then added the album title, song names and copyright disclaimer to the back and front cover (using my selected font Superclarendon). I then added a barcode to the back cover too and after that the placement for the CD itself.

After this was done my digipak was ready. To make the vinyl cover i just required the front and back cover of my digipak to place it into my template. 

In this session I created both the digipak and vinyl covers. It went as plan and previous research helped me achieve what I wanted to matching my expectations and the genre convention expectations as well.  

Colour Isolation (Photoshop)

Colour Isolaltion (Photoshop):

This research was conducted in order for me to learn how to actually do the colour isolation technique in the Photoshop software. This is also for me to create synergy between all 3 platforms of media: Music Video, digital and magazine advert.