How did you use media technologies in the construction research, planning and evaluation stages?
Evaluation Question 3 - What have you learned from your audience feedback?
What have you learned from your audience feedback?
I conducted audience research to help me match my target audience and gain constructive criticism and advice to progress and improve my products throughout the course.,
I started by creating a survey monkey to get to understand our audience. This was done to see who we were aiming the music video at and make sure it matched their needs. I felt this didn't work collecting quantitative data due to lack of opinion and it didn't help develop answers we were looking for. We decided to go and use qualitative techniques to record the data.
We further developed on this issue, by interviewing people in a focus group to find out their opinions on the genre and their thoughts on our song choice and what to do with the music video. The reason for this was to broaden our ideas and help see different perspectives and angles to inspire us in the final product.
I further continued by gaining feedback after every editing posts from the same
people of different age ranges we wanted, i.e. parents for the
original Britpop audience, subsidiary target audience and friends for
holly wood demographic, main target audience. Again this helped develop
ideas and gave constructive criticism to help develop ideas. This was in
quantitative feedback and we listened to all points but focused on
repeated points. In the early stages of development, we found lip sync to be an
issue and the audience feedback helped inform us of this. It also created ideas
such as transitions to be included too. This was done after every editing
session, showing them a video of what we have done on last sessions feedback
and then ask them what we could improve for the next session.
I discovered that qualitative research was better than quantitative. This is because people could express and further develop opinions of what they thought could be included. whereas quantitative research restricted this. Survey monkey felt like a good idea but it didn't guide us and I felt it was better for quantitative research to be done in order to make progress and fully understand what was meant from there feedback.
I conducted audience research to help me match my target audience and gain constructive criticism and advice to progress and improve my products throughout the course.,
I started by creating a survey monkey to get to understand our audience. This was done to see who we were aiming the music video at and make sure it matched their needs. I felt this didn't work collecting quantitative data due to lack of opinion and it didn't help develop answers we were looking for. We decided to go and use qualitative techniques to record the data.
We further developed on this issue, by interviewing people in a focus group to find out their opinions on the genre and their thoughts on our song choice and what to do with the music video. The reason for this was to broaden our ideas and help see different perspectives and angles to inspire us in the final product.
Similarly, I started by placing it after my editing sessions when doing
the ancillary tasks. I found this effective the first time around with the
production of the music video as it helped guide me into the right
direction to edit my videos to the audience and genres needs. So I did it again
in the ancillary after every editing post. The guidance given was to
change fonts as they weren't too simple and make the vinyl cover more square.
Without this feedback I would have left it as it was.
I discovered that qualitative research was better than quantitative. This is because people could express and further develop opinions of what they thought could be included. whereas quantitative research restricted this. Survey monkey felt like a good idea but it didn't guide us and I felt it was better for quantitative research to be done in order to make progress and fully understand what was meant from there feedback.
Evaluation Question 2 - How effective is the combination of your main product and your ancillary texts?
How effective is the combination of your main product and your ancillary texts?
Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Editing Log - Session 3 - Improvements
Editing Log - Session 3 - Improvements:
Editing session 3 on ancillaries primarily consisted of working on improvements that I discovered from audience feedback from the Hollywood demographic. They said that fonts, vinyl shape and cd tray placement was to be worked upon.
I changed my font from Superclarendon to American Typewriter as it was plain and standard font which represents the Britpop genre. I also changed the shape of the vinyl cover to a more square shape rather than rectangular shape that was previously. This was done in order to make it look more realistic as if it was the actual product in real life in front of you. I also moved the dic tray from top left to the top middle of my digital so it would also be in the correct place as if it was a product sat directly in front of me.
Overall, this post is to summarise the changes and reasons for the changes to my rough ancillary tasks in order to gain constructive criticism to gain maximum potential of the product.
Editing session 3 on ancillaries primarily consisted of working on improvements that I discovered from audience feedback from the Hollywood demographic. They said that fonts, vinyl shape and cd tray placement was to be worked upon.
I changed my font from Superclarendon to American Typewriter as it was plain and standard font which represents the Britpop genre. I also changed the shape of the vinyl cover to a more square shape rather than rectangular shape that was previously. This was done in order to make it look more realistic as if it was the actual product in real life in front of you. I also moved the dic tray from top left to the top middle of my digital so it would also be in the correct place as if it was a product sat directly in front of me.
Overall, this post is to summarise the changes and reasons for the changes to my rough ancillary tasks in order to gain constructive criticism to gain maximum potential of the product.
Audience Feedback
Audience Feedback:
I showed people of the Hollywood demographic my magazine advert, digipak and vinyl edits for Under The Radar. Everybody was impressed with the content of all of the institutional information included swell as the images chosen. They said it looked to industry standard and could fit in.
However, when I asked about what ic Ould improved I was told by the majority that the font didn't suit the genre. It was apparently not bland enough and standardised to the fonts used by the Britpop bands. So I will be looking to change this in order for it to look more like a Britpop piece.
Another thing mentioned, on the digital part, that the disc tray section was in the incorrect place. This means that I will also m one this from the top left too the top middle part of the digipak template. In the same area, the vinyl was told not to be an even square and look evenly distributed but more of a rectangle. I will change this by editing the size and shape of the front and back cover to make it look more professional.
The point of this post was to gain constructive criticism on my ancillary tasks in order to make improvements that would match my target audience.
I showed people of the Hollywood demographic my magazine advert, digipak and vinyl edits for Under The Radar. Everybody was impressed with the content of all of the institutional information included swell as the images chosen. They said it looked to industry standard and could fit in.
However, when I asked about what ic Ould improved I was told by the majority that the font didn't suit the genre. It was apparently not bland enough and standardised to the fonts used by the Britpop bands. So I will be looking to change this in order for it to look more like a Britpop piece.
Another thing mentioned, on the digital part, that the disc tray section was in the incorrect place. This means that I will also m one this from the top left too the top middle part of the digipak template. In the same area, the vinyl was told not to be an even square and look evenly distributed but more of a rectangle. I will change this by editing the size and shape of the front and back cover to make it look more professional.
The point of this post was to gain constructive criticism on my ancillary tasks in order to make improvements that would match my target audience.
Editing Log - Session 1 - Digipak and Vinyl
Editing Log - Session 1 - Digipak and Vinyl:
During this session I decided on what pictures would be included on my digipak. I selected 6 photos to place upon the template which I thought were the most suitable and best photos to use.
I began by starting on the front cover. I began to create layers in order to edit my photos. After learning how to do colour isolation I started with that selecting the parts to stay in colour (me, Jack Davenport and Jack Rundle). Once I highlighted the parts using the quick selection tool I added a layer to change the background colour to black and white. I then decided to repeat this for my back cover and a fold in cover. I again used the quick selection tool highlighting around myself and adding a layer to change the background to Black and white. The other three photos I decided to use I changed it just into black and white.
Once this was done, I added the institutional information. I began by adding the Logo onto the spine, front cover and back cover of my digipak. I then added the album title, song names and copyright disclaimer to the back and front cover (using my selected font Superclarendon). I then added a barcode to the back cover too and after that the placement for the CD itself.
After this was done my digipak was ready. To make the vinyl cover i just required the front and back cover of my digipak to place it into my template.
In this session I created both the digipak and vinyl covers. It went as plan and previous research helped me achieve what I wanted to matching my expectations and the genre convention expectations as well.
During this session I decided on what pictures would be included on my digipak. I selected 6 photos to place upon the template which I thought were the most suitable and best photos to use.
I began by starting on the front cover. I began to create layers in order to edit my photos. After learning how to do colour isolation I started with that selecting the parts to stay in colour (me, Jack Davenport and Jack Rundle). Once I highlighted the parts using the quick selection tool I added a layer to change the background colour to black and white. I then decided to repeat this for my back cover and a fold in cover. I again used the quick selection tool highlighting around myself and adding a layer to change the background to Black and white. The other three photos I decided to use I changed it just into black and white.
Once this was done, I added the institutional information. I began by adding the Logo onto the spine, front cover and back cover of my digipak. I then added the album title, song names and copyright disclaimer to the back and front cover (using my selected font Superclarendon). I then added a barcode to the back cover too and after that the placement for the CD itself.
After this was done my digipak was ready. To make the vinyl cover i just required the front and back cover of my digipak to place it into my template.
In this session I created both the digipak and vinyl covers. It went as plan and previous research helped me achieve what I wanted to matching my expectations and the genre convention expectations as well.
Colour Isolation (Photoshop)
Colour Isolaltion (Photoshop):
This research was conducted in order for me to learn how to actually do the colour isolation technique in the Photoshop software. This is also for me to create synergy between all 3 platforms of media: Music Video, digital and magazine advert.
Practice Photos
Practice Photos:
This post was required in order to gain an idea of what could be used on both ancillary tasks. This matches the location research, it is also similar to the music video production of location research too. This due to choosing location heavy in urban stereotypes with brick work, always and industrial work. This will be of use to me when choosing the final images as I have many to choose from when going ahead to make the magazine advert and digipak.
Logo Research
Logo Research:
Whislt researching logos of britpop bands I discover that most britpop bands use similar styles. This styles I plain black and white logos predonitnelty. Some obviously do have a bit of colour making it stand out a bit more. Also, The Stone Roses have a picture within their log which is unique when I looked across logos within the genre.
Based upon this research I will take on board ideas and inspiration from other band's logos. I would like to include a black and white logo with a coloured picture related to the band name, Under the Radar.
Whislt researching logos of britpop bands I discover that most britpop bands use similar styles. This styles I plain black and white logos predonitnelty. Some obviously do have a bit of colour making it stand out a bit more. Also, The Stone Roses have a picture within their log which is unique when I looked across logos within the genre.
Based upon this research I will take on board ideas and inspiration from other band's logos. I would like to include a black and white logo with a coloured picture related to the band name, Under the Radar.
Location Research
Location Research:
I decided it would be best to carry on the urban theme to represent the group roots and its ideology. Goodwin stated this in his theory about the Band's image and this can be displayed using the urban locations to represent them and their background. Carrying on this theme of urban locations we decided to go around Altrincham scouting out any potential locations for our urban theme to be used.
We decided locations were brickwork was there, passage ways, train tracks, roads anything you would find in a suburb to be used as a photo including the band members or not.
I decided it would be best to carry on the urban theme to represent the group roots and its ideology. Goodwin stated this in his theory about the Band's image and this can be displayed using the urban locations to represent them and their background. Carrying on this theme of urban locations we decided to go around Altrincham scouting out any potential locations for our urban theme to be used.
We decided locations were brickwork was there, passage ways, train tracks, roads anything you would find in a suburb to be used as a photo including the band members or not.
The research was required in order to be prepared to do the shots we intended and my vision to be met too.
Album Name
Album Name:
In relation to the band name there is a link. This because of the hidden message behind our band name linking to the Wonderwall music video narrative.
In conclusion this post is to inform of the reason of the album name and its meaning and relation with the Band name.
The end name of the album we came up
with was Wonderwall. This is because many Britpop albums have been named after
a song which has been included on the album i.e. (What's the story) Morning Glory
by Oasis and The Smiths Meat Is Murder. We felt this was the best thing to do
as it is a convention as well as a great song showing its importance
deserving the album to be named after it.
In relation to the band name there is a link. This because of the hidden message behind our band name linking to the Wonderwall music video narrative.
In conclusion this post is to inform of the reason of the album name and its meaning and relation with the Band name.
Band name
Band name:
With this idea we came up with many names such as: The Myths, The unknown, The Unnamed. However, I came up with the band name: Under The Radar. Everyone agreed with the band name as they felt it suited the idea of what we were trying to encode and promote in relation with the music video narrative as well as the album name being called Wonderwall itself.
This post is to express the reason that are band was given the name, Under The Radar, and its message behind it.
After a discussion as a group
we came to a conclusion on the name of the band. We went along with the idea of
linking it to the song Wonderwall and our stand for the narrative. This is
because the mystery girl doesn't even know that myself (singing in the video)
exists. The reason being the whole video aims at expressing his love to an
unknown girl but he too is also unknown to the mystery girl from her
perspective; due to him being unable to get with her due to class inequality.
With this idea we came up with many names such as: The Myths, The unknown, The Unnamed. However, I came up with the band name: Under The Radar. Everyone agreed with the band name as they felt it suited the idea of what we were trying to encode and promote in relation with the music video narrative as well as the album name being called Wonderwall itself.
This post is to express the reason that are band was given the name, Under The Radar, and its message behind it.
Font Research
Font Research:
The fonts used in typical albums by Britpop bands tend to be very bland and simple. This also helps connate that the band are simple just ordinary people too. Many of the bands use clear block white/black texts to display the Album name, song titles and institutional information on the Digipak.
The text I have decided to use on both my Magazine Article and Digipak is Superclarendon. In a white colour. This to stand out of the black dull background and to be eye-catching to the audience. I think this font suits the genre conventions based of off my research as it is very simple and can be used to display the information I want.
The reason for this research is to gain an idea of what font I can use in order to make sure it matches the conventions of the genres and look realistic to an album typical of the Britpop genre.
The fonts used in typical albums by Britpop bands tend to be very bland and simple. This also helps connate that the band are simple just ordinary people too. Many of the bands use clear block white/black texts to display the Album name, song titles and institutional information on the Digipak.
The text I have decided to use on both my Magazine Article and Digipak is Superclarendon. In a white colour. This to stand out of the black dull background and to be eye-catching to the audience. I think this font suits the genre conventions based of off my research as it is very simple and can be used to display the information I want.
The reason for this research is to gain an idea of what font I can use in order to make sure it matches the conventions of the genres and look realistic to an album typical of the Britpop genre.
My Initial Idea
My Initial Idea:
I will Create synergy by using the colour isolation technique on Photoshop. This is because across 3 different media platforms it will be done helping create synergy. The album will also be could Wonderwall as most albums are titled after a song title. This synergy of Wonderwall on all media platforms as well as the colour isolation help create relativity to the audience showing a relationship between the products. This is because colour isolation is iconic not just in my version of the Wonderwall video but the original, spreading this across all platforms helps connote its significance.
My other pictures on my digipak will include black and white images of urban features linking to the convention of urban areas and Britpop relation.
For my advert in the magazine I will include all the institutional information as well as colour isolation too for synergy purposes. This will also be set in an urban area too for convention purposes. I will include a review section to relate to mainstream audience as they would be influenced by big magazines opinions on the album.
The purpose of this post was to summarise relationship and synergy and the reasons for it across the media platforms.
My idea for both of the
ancillary tasks is to display the band members all together. This is
because it is a key pattern I found whilst researching the genre
conventions. So in my shots I will have the band members together. This
will be done on the magazine as the image itself and the front cover of the CD.
I will Create synergy by using the colour isolation technique on Photoshop. This is because across 3 different media platforms it will be done helping create synergy. The album will also be could Wonderwall as most albums are titled after a song title. This synergy of Wonderwall on all media platforms as well as the colour isolation help create relativity to the audience showing a relationship between the products. This is because colour isolation is iconic not just in my version of the Wonderwall video but the original, spreading this across all platforms helps connote its significance.
My other pictures on my digipak will include black and white images of urban features linking to the convention of urban areas and Britpop relation.
For my advert in the magazine I will include all the institutional information as well as colour isolation too for synergy purposes. This will also be set in an urban area too for convention purposes. I will include a review section to relate to mainstream audience as they would be influenced by big magazines opinions on the album.
The purpose of this post was to summarise relationship and synergy and the reasons for it across the media platforms.
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