Goodwin's Theory

Goodwin's Theory:

Relationships between the lyrics and visuals:                                                               Events of video match the lyrics of the song, to put across the meaning of the song. An example is blur Parklife when they sing 'hand in hand' and tow hands are on the screen shaking each other. skip to 3 minutes 5 seconds to see.

• Relationship between the music and visuals:                                                              The cuts and videos of the video of the song match flow and tune. Such as specific drum beats and notes. An example is Wonderwall by oasis with camera shots focusing on lone parts played on an instrument. 
• Music video genre characteristics:                                                                                Due to demand of record labels close ups of artist are seen in music videos to portray them as important. This helps the record label promote the act and make them relate able to the target audience. Liam Gallagher is the example of this dominating the shots in the Wall of glass music video.         
• Emphasis on looks:                                                                                                        Male gaze is often used to attract a male audience. The male gaze is a focus on presenting things that appeal to men. An attractive girl is an example of this as males would watch because of their looks. Florence from Florence and the machine portrays this due being only female in genre and showing herself off to the audience. 

           Inter-textual references:                                                                                                 Music videos often refer to other forms of media. Rupert Grint, Ron Weasley from Harry Potter, appearing in Ed Sheeran's Lego house backs this up.                                                             

I can use most of these theories used by Goodwin in my music videos to my advantage. Relationships of lyrics and visuals can be used in the song we pick easily by picking out key verbs and acting them out or having a specific object in display. Relationships between music and visuals would be simple concept to by using someone playing a guitar during a guitar solo or drums etc. Music video genre characteristics also a straightforward thing to include by making the artist dominate most shots in the music video. Emphasis of male gaze may be a restriction depending on the song we pick because if we are a using a male singer it would be hard to appeal to mainstream males as they wouldn't be attracted to a male. However, if we use a female vocalist we can use them for this theory. Intertextuality would've hard to include due to us not having access to any celebrities in other entertainment industries however we could include some reference in narrative with newspaper headlines or TV in the background etc.